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Agenda

The 2024 agenda has been released! Meet the speakers from Walmart De Mexico, Danone Mexico, Suzano S/A, Eastman Chemical Company, Siegwerk, WRAP, Ellen MacArthur Foundation, Grupo Boticário, H.B. Fuller, Cardia Bioplastics, Deloitte, and more who are bringing leading insights to Mexico City this June.

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On site translation will be available for English and Spanish speaking delegates.
Registration Opens
Opening Remarks
Brittany Onslow, Conference Producer, Smithers 
Keynote
TBA
Session I: Market Overview and Industry Trends
Economic Outlook for Latin America
In this session, the economic outlook of Latin America will be explained, stressing out the main economic forecasts for the region, as well as some highlights for the larger Latin-American countries.
Daniel Zaga Szenker | Chief Economist, Deloitte
Session II: Recycling Technologies – Mechanical and Chemical
Deinking as part of mechanical recycling process, how important it is to obtain high quality recyclates?
Mechanical recycling is the dominant and least energy and resource intensive recycling technology and must be further improved upon. One of the main areas of improvement for this technology is the low PCR quality obtained, due to non-uniform input streams and contaminants like food and packaging components such as inks. During this conference we'll review how selection of heat stable inks components and/or deinking chemistry can allow improving recyclability.
 
Hector Martinez | Sustainability Change Agent, Siegwerk
Networking Break - Sponsored by UPM
Molecular Recycling - The Present or Future of Plastic Recycling?
Eastman is a global specialty materials company committed to helping solve the world’s plastic waste crisis. A pioneer in molecular recycling, Eastman is now operating the world’s largest material-to-material recycling facility in Kingsport, TN, with a capacity of over 120,000 tons annually. Eastman’s polyester renewal technology sources hard-to-recycle polyester materials and breaks them down to their molecular building blocks, which are used to create high-performance virgin quality materials. Because they source waste not suitable for mechanical recycling, Eastman’s molecular recycling technologies keep more materials out of landfills or from incineration. Eastman has also announced two additional plants to be built in Normandy, France and Longview, Texas. Eastman is investing approximately $2.25 billion in the three facilities, which will recycle more than 300,000 tons annually of hard-to-recycle plastic waste
 
Alejandro Astorga Gurza | North America Business Development Manager, Eastman Chemical Company
Session III: Collaborations and Partnerships
Positioning Mexico as a Benchmark in Compostability: The Mexican Bioplastics Association and the Brazilian Biopolymer Association
Dedicated to making a significant impact and establishing Mexico as an international benchmark in compostability, the Mexican Bioplastics Association reveals how its collaboration with the converting industry and government aims to unlock the full potential of compostable technology. This session will also include the Brazilian Biopolymer Association and discuss their work in Brazil. 

Additional Presenters: 
  • Esteban Guzmán, Vice presidente, AMB
  • Kim Fabri, CEO, ERT

Gisela Galicia | Presidenta, AMB
ESGs and Sustainable Packaging: A case for Sustainable Innovation
Session III: Retailer Goals for the Future
Walmart Private Brands Sustainable Packaging Journey
  • Walmart targets for Private Brands Packaging
  • Our strategy to meet our goals.
  • What we have already achieved.

Luiza Adelita de Andrade | Packaging Manager - Private Brands, Walmart de Mexico
Networking Lunch
Session IV: Refill and Reuse
An innovative case study of perfumery refill station in Brazil (Pre-recorded)
In this session, Grupo Boticário will present a case study regarding perfume in-store refill. Despite the regulatory restrictions from the Brazilian Health Regulatory Agency (Anvisa) prohibiting the refill of cosmetic products in Brazilian stores, looking to the future, Grupo Boticário, one of the largest cosmetics companies in Latin America, has embarked on a fragrance refill project. The challenge was to find a technology enabling perfume bottle refilling without removing the snap-on pump. Alongside a global survey of existing technologies, and a creative challenge launched for designers and engineers, the best solutions underwent qualitative research for consumer evaluation, involving 83 individuals aged 18 to 64. Feedback revealed that over 80% of respondents expressed willingness to purchase refilled perfume in-store, provided it was priced up to 30% lower than the regular packaged perfume. Building upon the qualitative research findings, Grupo Boticário is spearheading a revolution in perfume purchasing, with a pilot project with a pioneer solution in Latin America. Until May 2024, it is possible to purchase the Floratta Blue fragrance in bulk at Barra Shopping, in Rio de Janeiro. This initiative not only slashes costs but also contributes to reducing our socio-environmental footprint. This pilot serves as a barometer for evaluating Brazilian consumer response to sustainable options in perfumery, empowering Grupo Boticário to make informed decisions for the future. 
Franciele Saorin | Research & Innovation Packaging Specialist, Boticario Group
Session V: Circular Economy
Let’s talk about adhesives! Enablers of Circular and Sustainable Packaging for Consumer Goods
Sustainability is the way forward. Brands and producers are making changes and rethinking their product packaging to introduce more innovative, sustainable packaging for consumer goods products according to local market needs. With a common goal of protecting human health and the environment, the value chain is shifting to a circular economy, even when regulation is not providing a clear path forward. As we move toward this goal, varying, and often contradictory asks are being made of sustainable packaging, related to weight, material choice, shelf life, recyclability, biodegradability, and more. How can we address these? While, on the surface, adhesives may appear to play a small role, they are crucial for fulfilling numerous functions in the overall packaging.
Elizabeth Staab | Global Packaging Sustainability Manager, H.B. Fuller
Panel: Striving for more sustainable packaging in the LATAM market
Brands striving towards more sustainable packaging – design, supply chain, R&D.

Moderator: Ernesto Hanhausen, Investment Partner, Circulate Capital

Panelists include:
  • Julian Lara Miranda, Packaging Manager, Perfetti Van Melle
  • Tarcisio Camlofski, Packaging Specialist, Grupo Boticário
  • Adriana Rueda, Packaging Sr. Manager LATAM - Head Mexico R&D, L’Oreal
Session VI: TBD
Networking Break - Sponsored by Avery Dennison
The Journey to Sustainable Packaging Enabled by Inks, Coatings and Adhesives
Inks, coatings and adhesives deliver color, brand differentiation and critical properties to packaging. In this presentation, their vital role in also enabling sustainability will be discussed, showing how design and selection of these components can lower carbon footprint and increase circularity of packaging.
Dr. Nikola Juhasz | Global Technical Director, Sustainability, Sun Chemical
WRAP Presentation
Plastic pollution is a global problem that cannot be solved by one country or one company, it requires a global collaborative and aligned effort. The Global Plastic Pact network has been working on this since 2018, a model that has proved effective and replicable and its helping countries around the world to tackle this global problem. This presentation will mainly focus in the three plastic pacts in the LATAM region, their progress, achievements, challenges and connection to the global network and why government and businesses needs to be part of it in the lights of an upcoming UN Global Plastic Treaty. 
Carolina Fernandez | International Partnerships, WRAP
Hacia una economía circular de los plásticos: progreso y aprendizajes globales
En esta presentación se analiza el progreso para implementar la visión de la Fundación para establecer una economía circular para los plásticos, una visión que ha logrado alinear a más de 1000 organizaciones y gobiernos en todo el mundo. A cinco años del lanzamiento de dos de nuestros principales programas, el Compromiso Global y la red de Pactos de Plásticos, tomamos un momento para reflexionar sobre su avance hacia sus objetivos establecidos. También exploraremos el papel de estos programas para influenciar las conversaciones globales sobre el Tratado de Plásticos y su posición estratégica para facilitar su implementación.
Andrea Cantú Garza, PhD | Project Manager, Ellen MacArthur Foundation
What do Mexicans think about plastic packaging?
We will talk about the perception of biodegradable packaging by consumers in Mexico, their concerns, preferences, daily problems and their expectations regarding the role of companies in caring for the environment. In which categories does packaging play a more relevant role than in others? What do consumers think of the other materials that are being used to replace traditional plastic? This data is from a study carried out by BioElements in February 2024 consumers in 2024.    
Ignacio Parada da Fonseca | CEO and Co-Founder, BioElements Group
Welcome Reception
Registration Opens
Opening Remarks
Session VIII: Regulatory Updates
Global Plastics Treaty – Latest Updates
Panelists Include:
  • María Alejandra González, Coordinadora de Política de Plásticos para América Latina y el Caribe, WWF  
  • Miguel Molano, Stakeholder Engagement Director, Dow LAA
  • Andrea Cantú Garza, PhD, Project Manager, Ellen MacArthur Foundation
  • Carolina Fernandez, International Partnerships, WRAP 
  • Armando Russi, Head of Sustainability, Comms & Public Affairs, Grupo AJE
Session IX: Update on Packaging Market
The Future of Sustainable Packaging
Session IX: Recycling in LATAM
< Session Description >
This session will talk about recycling efforts in LATAM, circular economy practices from brands and compostable solutions.
Circular Economy in Practice
Sofia Diaz Rivera, will share a compelling narrative on turning theory into practice. Discover how Danone, a global leader in sustainable business, is navigating the unique challenges within the Mexican context. From setting ambitious circular economy goals to overcoming implementation hurdles, this session promises valuable insights into fostering sustainable practices and driving positive change. Don't miss this opportunity to explore practical solutions and contribute to the circular economy movement!
Sofia Diaz Rivera | Gerente de economía circular y abastecimiento sostenible , Danone México
Networking Break
Panel: Empaques Compostables para Yerba Mate: Innovación Sostenible en LATAM
Cardia Bioplastics, SM Resinas, and Envasando align to develop and offer a compostable packaging solution tailored to meet the sustainability requirements of one of LATAM's and Argentina´s most emblematic regional products: yerba mate.

Moderator: Esteban Guzman, Commercial Director, Cardia Bioplastics

Panelists include:
  • Vanesa Soto, Ejecutiva de ventas, SM Resinas 
  • Juan Gartner, Envasando
Panel: Circular Practices to Encourage Recycling in LATAM
Moderator: Humberto Quiroz Castillón, Regional Director of Procurement, Sustainability & Marketing, ALPLA

Panelists:
  • Juan Pablo Victal, COO & Co Founder, Green Impact - PET Thermoform Recycling
  • Valentina Munoz, Sustainability Strategy Manager, Pepsico
  • Adrian Velasco Jacome, Flexible Plastic Packaging Director, ECOCE
Closing Remarks