How does packaging sustainability influence consumers’ perception of a product, and how can this be positively shaped by involving packaging designers at an early stage?

Participants of this half-day workshop on 3 November will learn:

• Which aspects of packaging development to take into account
• How packaging can be made more sustainable
• What the supply chain considerations are; from cradle to cradle

This workshop will be hands on: Working with live examples, participants will learn to assess packaging holistically and identify quickly the starting points for making packaging more sustainable. Tickets to the pre-conference workshop must be bought in conjunction with a two-day conference ticket

AGENDA 

Good or bad? Please share your best or worst packaging solutions. What has particularly inspired – or frustrated – you in terms of sustainability in recent weeks? We will prepare a ‘best of’ and a ‘worst of’ gallery!

Interactive session | Gallery walk

What matters?

• Introducing the Packaging Value Wheel: How to manage different stakeholder requirements during packaging development
• The differences between developing sustainable packaging for new products and optimizing existing products

Ready to ship or ready to shop?

• Packaging design: balancing logistics and emotions
• Agile packaging design: integrating shopper needs with the requirements of other relevant stakeholders
• What is sustainable from the shopper's perspective? How can the sustainability of a packaging solution be credibly communicated?

Assessing the sustainability of packaging

• Overview of the tools available for packaging lifecycle analysis

Always room for improvement World Café

• Small group evaluation of existing packaging
• What is good, what is not?
• What could be done better … and what impact would this have?

Now & next

• Presenting existing and optimised packaging solutions

* Participants who wish to work on their own packaging during the workshop are asked to share this with facilitator in advance.