Webinar: Formed & moulded fibre packaging

17 April 2024 - 12:00 17:00 BST - Online - £349 + VAT



More speakers being announced very soon!

With applications spanning egg packaging to automotive parts and fast-food trays, the future prospects for moulded fibre packaging are extremely positive. The market is driven by the growing environmental concerns and public awareness of plastic waste and the need to reduce consumption of single use plastics, with many governments introducing rules and regulations to combat this. Advances in moulded fibre technology are improving the performance and viability of these products which are becoming more durable, versatile, and cost-effective. Coating technologies are opening up new market applications for these pack formats with printing and labelling techniques adding to their opportunities for advancement.

Volume consumption of moulded fibre packaging is estimated at nearly 12 million tonnes in 2023, with a market value of about $4.3 billion, and this is expected to grow at a rate of almost 6% annually over the medium term, reaching over $5.5 billion by 2028, at constant 2022 prices, and representing over 15 million tonnes of material constituting almost 250 billion units.

The introduction of dry moulding and forming technologies, combined with in-mould labelling, represent a major, if somewhat speculative, opportunity for the market which may drive up these growth forecasts even further, especially in the niche market of beverage cup lids where key advances are already being seen.

Moulded fibre is emerging as an alternate packaging substrate for various applications and can utilise a range fibrous materials, including recycled paper, cardboard, bamboo, sugar-cane, wheat straw and other fibres during the manufacturing process. This is increasingly seen as a very sustainable option.

The webinar will focus on key innovation sectors such as paper bottles, which are set to be transformative, as well as current market trends and development, latest advancements in the moulded fibre industry, innovative solutions, novel moulded fibre materials, recycling and much more…

Hear from our leading key industry experts:

  • Sharing their knowledge and new approaches
  • Discussing ideas, industry updates and opportunities on moulded fibre-based packaging
  • Insights into renewable moulded fibre packaging in food and non-food packaging.

Who should attend?

Everyone involved across the packaging value chain i.e. brand owners, converters, regulators, recyclers, global manufacturers, equipment and service providers, suppliers and leading industry experts.

Preliminary Agenda

12:00 Webinar introduction, George Kellie, Kellie Solutions

12:15 Packaging Megatrends – sustainability and opportunities in moulded fibre
Steve Harrod, Packaging Consultant, Smithers

12:40 Using dry moulded fibre to create new markets 

  • Short intro to dry moulded fibre
  • Understanding the benefits and limitations of dry moulded fibre
  • Utilizing the benefits to access new markets

Fuad Khan, Head of Business Development, Fibre Revolution 

13:05 Dry moulded fibre – scaling up for sustainable change

  • Replacing single use plastics products at scale and saving the climate by reducing carbon emissions in production.
  • Cater the market needs you have – tailored design and market ready options.
  • Collaborating for global impact through partnerships and cooperation, e.g., The Blister Pack Collective and The Bottle Collective.
  • Technology improvements and benefits of being a part of the Dry Molded Fiber community.

Sanna Fager, Chief Commercial Officer, PulPac AB

13:30 HP 3D printing technology for moulded fibre

  • Why HP is looking into moulded fiber? Key technological disruptions
  • Use of 3D printed tooling for moulded fiber production. Higher efficiencies leading to lower cost per part
  • New product development with a novel scientific and engineering approach. From fibers to best in class products
  • Molded Fiber bottles, the new frontier

Ferran Vilanova, Sustainable Packaging General Manager, HP

13:55 ™ wood based 3D packaging project  (should be Muoto™ wood based 3D packaging project)

  • Reasons behind the project and project targets
  • Project achievements and status
  • Next steps

Jarkko Tapio Tuominen, VP Projects, Metsä Spring

14:20 Networking break

14:35 Presentation title TBC 
John-Paul Grogan, Product Director, Frugalpac

 15:00 Challenges and opportunities for moulded/formed cellulose in cosmetic packaging

  • Introduction to L’Oréal packaging policy
  • Some requirements for primary packaging in Cosmetics
  • Challenges and opportunities for moulded/formed fibre packaging
  • Conclusions and prospects

Dr. David Guerin, Master Expert in Cellulosic Materials and Non-Plastic Biopolymers, L'Oréal

15:25 Shaping the future with sustainable packaging solutions  — Insight into innovative molded fiber packaging —

  • Sustainability redefined
    Introducing new, eco-friendly materials that minimize carbon footprint and promote recycling.
  • Technology meets tradition
    How modern technologies are revolutionizing traditional fiber packaging methods and what that means for the industry.
  • From theory to practice
    Case studies demonstrating how innovative fiber packaging is being used successfully in different industries.

Tahsin Dag, Founder and CEO, Papacks

15:50 Panel discussion: Future outlook 

  • What are the opportunities for moulded fibre packaging in Europe and globally? Future growth for fibre-based packaging?
  • What are the end-of life options for fibre-based packaging & impact of PPWR?
  • Cost efficiency vs. recycled plastics packaging.
  • EPR systems – drivers for circular fibre based packaging.
  • Key challenges for life cycle assessment of fibre products


  • Dr. David Guerin, Master Expert in Cellulosic Materials and Non-Plastic Biopolymers, L'Oréal
  • Jordan Giaconia, Strategic Lead - Next Generation Solutions, Canopy
  • Marine ANDRE, Director, Packaging Innovation, Carlsberg Group 
  • Steve Harrod, Packaging Consultant, Smithers

More panellists to be announced...

16:50 Moderator's closing remarks 

17:00 End of webinar

Workshop Moderators

Tickets are just £349 + VAT, but places are limited so register now via the link below to avoid missing out!