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Essentials of Sustainable Packaging Design and Product Improvement

Workshop Date - April 7, 2021 (Online Workshop) | 10:00 am - 4:00 pm Eastern Daylight Time

This workshop will Include best practices and essentials for sustainable design and product improvement, including e-commerce, emerging technologies, reusability, and more. Not only will this workshop address packaging design challenges related to sustainability, but it will also highlight potential solutions rather than simply pointing out the issues.

Confirmed workshop speakers:

Mark Ushpol, DS Smith
Tania Montesi, H.B. Fuller
Yuliya Streen, Kraton Polymers
Prakash Iyer, Inhance Technologies
Mickel Knight, Printpack, Inc.

Workshop agenda:

10:00 am | Facilitated Networking

10:30 am | Sustainable Barrier Packaging for the Circular Economy
Behind the visual appeal of product packaging, there are many factors to consider when designing packaging to meet or exceed global packaging standards and requirements. Many ingredients require barrier protection, and the choice of packaging can impact the quality, safety, and sustainability of the end product.

Ellen McArthur Foundation’s bold vision for The New Plastics Economy is one where plastic goods can be recycled and reused in a closed loop, a “Circular Economy”. A key hurdle to enabling closed loop recycling of barrier packaging is the inability to produce fully recyclable single material solutions. Mixed plastics packaging often use multiple materials, creating potential issues during the recycling process. Having a single material packaging solution can enable the highest recyclability, while maintaining product performance, and is recognized as such by global organizations such as Plastics Recyclers Europe and Association of Plastics Recyclers.

This conversation will focus on some of the key factors to consider when choosing barrier packaging and how Inhance Technologies’ solutions contribute to the circular economy.

Prakash Iyer | Senior Vice President of Technology and Business Development, Inhance Technologies

11:15 am | How to Accelerate a Circular Economy: Designing Sustainability into the Packaging Production Process
In this presentation, Mark Ushpol, managing director of DS Smith’s North America Packaging Division, will dive into how companies can respond to consumer and retailer demands by designing sustainability into the production process of their packaging to accelerate a circular economy as packaging volume jumps to staggering heights. As DS Smith has demonstrated, the circular model is rooted in a holistic packaging process, ensuring the correct use of paper fiber in the manufacturing process for ultimate performance and minimal waste. It optimizes the fulfilment and supply chain challenges of packaging, designing and producing correct packaging sizes to reduce empty space inside the packaging. The resulting package then enters the supply chain, the maximum value is extracted while in use, then recovered and regenerated as products and materials again and again. Ushpol will provide a different way of thinking about sustainability, showing how the minimization of waste and optimization of the circular economy begins at the design stage. From DS Smith’s global PackRight Centers to its Made2Fit process and its DISCS (Drop, Impact, Shock, Crush & Shake) service, Ushpol will explain what’s needed to embed sustainability design in every stage of the packaging process. The session also will feature the company’s Circular Design Principles, developed with the Ellen MacArthur Foundation, that list five steps to guide the design and innovation community to become experts in circular economy and sustainable packaging design.

Mark Ushpol | Managing Director, North America Packaging Division, DS Smith

12:00 pm | How to Reduce Packaging by Using Adhesives & Tape
Are you a Consumer Packaged Goods (CPG) brand that has aggressive goals to improve your carbon footprint? Studies show that consumers, especially Millennial and Gen Z consumers, favor brands that demonstrate eco-conscious behaviors. During this presentation, H.B. Fuller will share a custom consumer survey about sustainable product packaging attitudes. Plus, you will gain practical ways to reduce excess packaging and lightweight materials by using adhesives and tapes in your packaging design. You will be inspired with innovative new ideas to redesign packaging that allow you to meet your sustainability goals and reach the Millennial and Gen Z market.

Tania Montesi | Business Development & E-Commerce Packaging Manager, H.B. Fuller

12:30 pm | Facilitated Networking

1:30 pm | Incorporating PCR into Flexible Food Packaging (Regulatory, aesthetic and package property considerations)

Mechanically recycled polyethylene can be incorporated into flexible food packaging. Its use brings significant environmental benefits and helps close the circle in a circular economy. However, there are regulatory and performance ramifications, and aesthetic compromises. This presentation will include a qualitative review of the regulatory ramifications. Additionally, we'll discuss how package design can minimize aesthetic compromises and maximize package performance.

Mickel Knight | Sr Sustainable Product Stewardship Engineer, Printpack, Inc.

2:15 pm | Material Innovations Pushing Sustainability Forward - CirKular+ Solutions Holistic Approach to Circularity
Technology innovation is one of the key success factors to achieve the sustainability ambitions across the plastic value chain. Increasing PCR performance and downstream ability to capture value with the sustainable offering is one of the key focus areas for value chain collaboration. Compatibilization and Performance Enhancement plastic additives play an important role in addressing the key challenges around end-product design recyclability and use of PCR streams. CirKular+™ is a new innovative Kraton product line of additives, specially engineered to enable plastics upcycling and circular economy solutions via versatile multi-resin compatibilization and performance enhancement in wide range of applications. Applications include post-consumer resin (PCR) and industrial plastic recycling streams, bioplastics and flexible product design using a combination of virgin and recycled plastic materials. Improved mechanical performance and recyclability of the modified resins with CirKular+ additives support polyolefin-based mono-material product designs. Focused on holistic approach to end product lifecycle, CirKular+ at low addition levels yields recyclate performance improvement balanced with formulation cost efficiency. Addition of CirKular+ via compounding or dry blending can deliver up to 500% improvement in impact strength in certain systems, better flexibility and stress crack resistance. Improved aesthetics and durability of the recyclates modified with CirKular+ allows to expand the end use applications for the post-consumer streams by boosting initially inferior mechanical properties. Plastic resins modified with CirKular+ show better reusability after undergoing multiple cycles of mechanical recycling due to minimal degradation of physical properties in comparison to unmodified resins. CirKular+ solutions offer excellent adhesion by minimizing phase separation of recyclates during processing. This capability delivers universal compatibilization of previously incompatible materials and difficult-to-recycle engineering polymers. They also help divert mixed PCR streams from landfills in addition to being a more environmentally favorable alternative to chemical recycling.

Yuliya Streen | Global Strategic Marketing, Kraton Polymers

2:45 pm | Closing Remarks

3:00 pm | Networking with Speakers and Fellow Attendees