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Event Overview


About Sustainability in Packaging MENA

Following on from the huge successes of the events in Europe, USA, Asia and Latin America – Sustainability in Packaging MENA is a brand new edition that will lean into our global packaging expertise and provide insights and case studies on sustainable packaging in the Middle East and North Africa.

According to market intelligence from Smithers’ latest industry report – The Future of Global Packaging to 2028 – Africa and the Middle East are among the fastest growing packaging markets, with both emerging markets (along with Asia and South & Central America) forecast to grow packaging sales faster than the world market average across the five-year period to 2028.

Most countries in the region are characterised by quite low packaging consumption rates per capita, and therefore offer good growth prospects for packaging market development. 

During 2023-2028, Middle East packaging sales are forecast to grow at an annual average growth rate of 4.7%, while in Africa packaging sales  are forecast to grow at an annual average rate of 6.4%. Compared to just 1.5% growth in Western Europe and 1.8% in North America across the same period.

Urbanisation, rising real incomes and the development of more sophisticated logistics and retail infrastructure are driving packaging demand in these regions, with sustainability expected to gain more prominence with brand owners switching from plastics to more sustainable packaging solutions such as board and paper-based pouches.

This is an exciting and formative time for packaging in MENA, and this event aims to bring together key stakeholders from across the entire value chain to discuss important topics and issues impacting sustainable packaging in these regions.


  • How to setup a circular economy
  • Sustainable packaging solutions
  • The latest market and consumer trends
  • Waste management and recycling
  • Collaborations and partnerships
  • Redesigning of packaging

  • Advanced technologies and innovations
  • Case studies
  • How to successfully implement EPR
  • Material innovations
  • and much more!

Attendees at the recent 2023 Sustainability in Packaging Europe conference had an unmissable experience with high-quality content, expert speakers and unique networking opportunities, with:

  • Over 75 speakers , panellists and moderators from the leading companies within packaging, including Mars, PepsiCo, Diageo, P&G, METRO, Tesco, Aldi, Unilever, Schwarz Group and Nestlé to name a few
  • A full second day with interchangeable tracks on circularity, material innovations, waste collection, sorting, recycling infrastructure and interactive panels covering EPR, packaging materials- how they are going to look in 2030 and chemical recycling.
  • Unmissable panel discussions covering PPWR, compostable packaging, the role retail plays in packaging transformation, unlocking the quest for circularity, big brand perspectives, recycling infrastructure, EPR, setting up viable reuse systems at scale, marine pollution, circularity and design, European labelling, moving from plastic to alternatives, PCR packaging, chemical recycling and much more.
  • 9+ hours of networking with over 500 packaging   representatives  across breaks, lunches and networking drinks   
  • An exhibition hall with over 25 companies offering their latest solutions and services to increase the circularity of packaging
  • Five pre-conference workshops and a site visit  to extend learnings and networking opportunities

         "Key event for the packaging industry to come together and discuss                                       solutions to address sustainability challenges"                            - Packaging Research & Plastics Development Engineer | Dow 

Who Attends?

Just some of those who have attended our Sustainability in Packaging events previously include...


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