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Session Preview: Market Outlook - Packaging Sustainability and Consumer Trends

Take a look below now for an exclusive look at one of this year's sessions at Sustainability in Packaging Europe 2025.

Navigating uncertainty: The future of Europe's packaging industry amid geopolitical and economic shifts

As geopolitical tensions and economic shifts reshape the global landscape, the European packaging industry faces mounting uncertainty. These disruptions are not only driving up costs and straining supply chains—they might also dampen demand across key markets. 

Together, these forces are challenging Europe’s position as a competitive hub for packaging production. While the level of exposure varies across packaging materials and individual companies, the entire industry must respond and adapt. 

This presentation explores the critical challenges ahead and the strategies companies are adopting to remain resilient and drive future growth.

Natasha Valeeva
Senior Analyst, Packaging

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KEYNOTE: Packaging sustainability market trends and developments - What does the future hold for sustainable packaging?

Stephen Harrod
Packaging Consultant

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The importance - and challenge - of maintaining consumer engagement

While most individuals recognise the requirement to act around climate change, the scale of the challenge is prompting many to disengage with personal actions that could help.  With packaging a tangible point of consumer interaction with sustainability issues, we explore what the consumer context means for the industry in terms of making real progress to deliver a sustainable packaging future.

Alex Baverstock
Product and Pack Testing Lead

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Other confirmed presentations include...

  • The role of digitalisation to the increasing compliance on EPR and packaging - Amazon
  • Brand and retailer perspectives panel with representatives from Heineken, H&M Group and more
  • Perspective of a packaging converter - Amcor
  • Fruitful thinking outside of the box - Graphic Packaging International
  • Assessment of recyclability and linked to regulatory requirements - Diageo and PREP Design
  • How can PPWR plastic targets be achieved for flexible packaging - CEFLEX
  • How to minimise: Proposals from innovation and eco-design, treatment plans in Spain - ECOEMBES
  • Decarbonising the wine industry - The Porto Protocol
  • Recycled content in food contact and cosmetic packaging materials - Smithers