24 April 2025 | 13:00 - 17:10 BST
Online - €429 + VAT
Reusable packaging is a crucial part of the circular economy for plastics, offering a promising solution to eliminate waste, tackle plastic pollution and provide significant business advantages. Various innovative materials and systems are developed to enhance sustainability in packaging.
Refillable and reusable packaging sales are forecast to increase by a CAGR of 4.5% to 2029 and developing end uses are growing nearly four times faster than mature end uses. The global reusable and refillable packaging market is expected to grow by over $7 billion to 2029.
This online webinar will provide insights into topics including current trends and developments in refill & reuse packaging, scaling reuse, PPWR, EPR, LCA studies of reuse, reusability by design, implementation of reuse models and take-back systems, case studies, new technologies, innovations and more...
Who should attend?
This webinar will offer an unrivalled platform and be of interest to a wide range of retailers, brand owners, packaging manufacturers, equipment suppliers, packaging raw material suppliers, PRO's, policy makers, consumer organisations, design agencies logistics or washing providers, software providers, consultants and another organisations with interest in joining future projects on reuse and take back systems.
13:00 Workshop introduction - Stephen Harrod, Packaging Consultant, Smithers
13:05 Market trends in reusable and refillable packaging
The new EU Packaging and Packaging Waste Regulation (PPWR) is a significant step towards reducing packaging waste and promoting reusable solutions12. However, this is just one side of the story. New sustainability innovations need to be both consumer-driven and supported by EU regulations. Rising costs and inflation are significant issues, but decarbonization and packaging waste reduction are now at the forefront. Collaboration is essential to scale up reusable packaging solutions, as current pilots are just scratching the surface of what's possible.
Katrin Zeiler, Senior Director, Zero Waste World, Customer Innovation and Solutions Europe, CHEP
13:25 Unlocking a reuse revolution - enabling conditions to drive reuse systems to scale
Marta Longhurst, Lead of Field building and Reuse, Ellen MacArthur Foundation
13:45 The UK Plastics Pact – mainstreaming reuse
Lowelle Bryan, Senior Plastics Specialist, WRAP
14:05 Scaling reuse - how the UK’s Refill Coalition designed a successful standardised solution for reuse.
The Refill Coalition in the UK is a group of retailers, equipment, washing & logistics companies who have collaborated to create a scalable standardised solution for in-store refill and online consumer returnable. Find out:
Catherine Conway, Director & Reuse Lead, GoUnpackaged
14:25 Reusable packaging consortia; examples in Europe, Sub-Saharan Africa & Latin America
Willemijn Peeters, Founder and CEO, Searious Business
14:45 PPWR and implication for how reuse will work in Europe
Marta Pietrosanti, Senior Policy Manager, Plastics Europe
15:05 Networking break
15:20 The contribution of EPR scheme to the development of reuse
Emmanuelle Bautista, Director for European and International Affairs, Citeo
15:40 The transition from recyclability to reusability: system and packaging design perspective
Irina Ankudinova, Sustainability & Circularity Manager, RECOUP
16:00 Assessing when reuse makes sense: Life Cycle Assessment of Reuse Systems
Rachael Rothman, Professor of Sustainable Chemical Engineering, University of Sheffield
16:20 Key learnings from the Loop platform in France of how to develop strong performance for reuse in retail locations
This will include the number of stores, assortment of SKUs required, replacing single use SKUs, price points and concepts.
Carlyne Pruvot, Senior Partnerships Manager, Loop France
16:40 Panel discussion:
Fernando Rodriguez-Mata, Director General, New European Reuse Alliance (New ERA)
Marta Longhurst, Lead of Field building and Reuse, Ellen MacArthur Foundation,
Oriol Segarra Pol, CEO & Co-Founder, Bumerang
Laura Griestop, Senior Manager Sustainable Business and Markets, WWF
17:10 Workshop ends