13:00 Webinar introduction - Dr. George Kellie, Owner, Kellie Solutions

13:05 Market trends in reusable and refillable packaging
The new EU Packaging and Packaging Waste Regulation (PPWR) is a significant step towards reducing packaging waste and promoting reusable solutions12. However, this is just one side of the story. New sustainability innovations need to be both consumer-driven and supported by EU regulations. Rising costs and inflation are significant issues, but decarbonization and packaging waste reduction are now at the forefront. Collaboration is essential to scale up reusable packaging solutions, as current pilots are just scratching the surface of what's possible. 

Alejandro Tostado, Circular Economy Ambassador, CHEP

13:25 Unlocking a reuse revolution - enabling conditions to drive reuse systems to scale

• Short intro on benefits - environmental + socioeconomic
• Product categories to start from - e.g. beverages, takeaway, B2B; home & personal care
• Key drivers of optimised system - shared infrastructure, standardised and pooled packaging, achieving high return rates
• Policy measures to enable those, including overview of latest work on how to measure reuse

Marta Longhurst, Lead of Field building and Reuse, Ellen MacArthur Foundation

 13:45 The UK Plastics Pact – mainstreaming reuse 

• Mainstreaming guide to reusable and refillable packaging
• Collaboration is key – moving to a buy anywhere, return anywhere system
• Interoperability – how can we create standardised systems

Lowelle Bryan, Senior Plastics Specialist, WRAP

 14:05 Scaling reuse - how the UK’s Refill Coalition designed a successful standardised solution for reuse. 

The Refill Coalition in the UK is a group of retailers, equipment, washing & logistics companies who have collaborated to create a scalable standardised solution for in-store refill and online consumer returnable. Find out:

• How they did it
• The challenges of working as a coalition
• The results of the trial
• What's needed by industry, government and consumers to drive action on reuse & refill

Catherine Conway, Director & Reuse Lead, GoUnpackaged

 14:25 Reusable packaging consortia; examples in Europe, Sub-Saharan Africa & Latin America

• Reusable Big Bags in the Netherlands - Moonshot project supported by the Dutch 'Versnellingshuis' with broad set of industry players - in line with upcoming PPWR targets for 2026!
• Reusable Packaging for Large Household Appliances (RePLHA) - project supported by Reusable Packaging Association and focused on Europe - in line with upcoming PPWR targets for 2026!

Willemijn Peeters, Founder and CEO, Searious Business 

 14:45 PPWR and implication for how reuse will work in Europe

• Overview of reuse provision in PPWR: targets and sectors
• Related challenges for industry: e.g. definitions, existing/upcoming national provisions
• Plastics Europe's main asks on reuse

Marta Pietrosanti, Senior Policy Manager, Plastics Europe

15:05 Networking break

15:20 The contribution of EPR scheme to the development of reuse

• Necessity and relevance of a legal framework for reuse
• The role of a PRO as coordinator for the development of reuse
• The work on standardised reusable glass packaging
• The development of reuse at scale (work programme, concrete steps, objectives)

Romane Colleu, European Affairs Advisor, Citeo

15:40 The transition from recyclability to reusability: system and packaging design perspective

• Packaging design that meets the needs of the value chain
• Circularity and recyclability remain top priorities for reusable packaging
• Review of reverse logistic systems for reusable packaging

Irina Ankudinova, Sustainability & Circularity Manager, RECOUP

16:00 Assessing when reuse makes sense: Life Cycle Assessment of Reuse Systems

• Assessing environmental sustainability of reuse systems is essential to determine the breakeven point - how many times the reusable item must be used to be better than a single-use alternative
• Consumer willingness to engage must be higher than the environmental break even
• Examples will be given for reusable takeaway food packaging, catering trays, meat packaging and others

Rachael Rothman, Professor of Sustainable Chemical Engineering, University of Sheffield

16:20 Key learnings from the Loop platform in France of how to develop strong performance for reuse in retail locations

This will include the number of stores, assortment of SKUs required, replacing single use SKUs, price points and concepts. 

Carlyne Pruvot, Senior Partnerships Manager, Loop France

16:40 Panel discussion:

• Status of reusable packaging in Europe: policies and regulations
• Environmental impact: real gain?
• Best strategy: what are good practices and innovations to be pushed? 
• Intersectoral collaborations and synergies: partnerships between different stakeholders to promote reuse
• How to involve consumers in the reuse journey?
• Economic and logistical challenges of reuse

Panel moderator: Dr. George Kellie, Owner, Kellie Solutions
Panellists:

• Fernando Rodriguez-Mata, Director General, New European Reuse Alliance (New ERA)
• Marta Longhurst, Lead of Field building and Reuse, Ellen MacArthur Foundation, 
• Oriol Segarra Pol, CEO & Co-Founder, Bumerang
• Laura Griestop, Senior Manager Sustainable Business and Markets, WWF
• Benoît Piette, Packaging Eco-design & Circularity Consultant, Bluenote Pack

17:10 Workshop ends